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NPR: How I built this

NPR: How I built this

Podcast NPR: How I built this
Podcast NPR: How I built this

NPR: How I built this


Episodi disponibili

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  • HIBT Lab! Saysh: Wes and Allyson Felix
    Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. Ultimately, Allyson broke ties with Nike because the new contract presented a significant pay cut and lacked adequate maternal protections. After struggling to find a new shoe sponsor, Allyson and her brother/agent, Wes, decided to take matters into their own hands and start their own shoe company, Saysh. This week on How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo. Plus, why most name brand shoes aren’t designed for women’s feet, and how Saysh is working to change that. This episode was produced by Chris Maccini, with music by Ramtin Arablouei.Edited by John Isabella, with research help from Lauren Landau Einhorn.Our audio engineer was Alex Drewenskus.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at and California Privacy Notice at
  • Xero Shoes: Steven Sashen and Lena Phoenix
    In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world. After reading the best-seller Born to Run by Christopher McDougall and fashioning his own, thin-soled sandals that helped him fully feel the ground, Steven noticed he was running faster and having fewer injuries. His friends began asking him to make sandals for them, and soon enough, he convinced his wife Lena to help him launch a do-it-yourself sandal kit business. As their minimalist shoe line slowly expanded to ready-to-wear sandals and closed-toe shoes, Steven and Lena faced every imaginable obstacle for a small business: manufacturing meltdowns, a mountain of debt, anxious investors, a trade war with China, and an appearance on Shark Tank that resulted in an insulting offer. But more than a decade after launch, Xero Shoes are sold around the world, with nearly $50 million in sales and a near-evangelical following. See Privacy Policy at and California Privacy Notice at
  • HIBT Lab! Too Good To Go: Lucie Basch
    Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction app. Before long, Lucie and her new co-founders joined forces to create Too Good To Go, an app that enables restaurants and grocery stores to sell leftover items in ‘surprise bags’ at a significantly reduced price. Since launching in 2016, Too Good To Go has raised over $30 million dollars and has expanded to 17 countries, including the U.S.This week on How I Built This Lab, Lucie talks with Guy about her company’s work to leverage the ‘horizontal power’ of consumers to collectively chip away at global food waste. She also discusses the emergence of social enterprises like hers, that fill the gap between charitable and purely profit-driven organizations.This episode was produced by Sam Paulson, with music by Sam Paulson and Ramtin Arablouei.Edited by John Isabella, with research help from Lauren Landau Einhorn.Our audio engineer was Neal Rauch.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at and California Privacy Notice at
  • Michael Kors: Michael Kors
    As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would eventually fuel the launch of a global fashion brand. Michael grew up with a love of fashion; by the time he was 19, his designs were on display on 5th Avenue, and by 22, his collection was getting attention from the fashion editor of New York Magazine, a young upstart named Anna Wintour. In the early days, he designed thousand-dollar dresses in his bedroom and delivered them in his aunt’s car. As the business grew, he launched a new line with an unproven partner that would eventually lead him to bankruptcy; then, after he recovered, he successfully branched out into eyewear, fragrances, and handbags, all branded with his now famous “MK” initials. Today, Michael still heads Creative at Michael Kors, and the brand has grown into a massive company that includes Jimmy Choo and Versace. See Privacy Policy at and California Privacy Notice at
  • HIBT Lab! The Confess Project: Lorenzo Lewis
    Barbers have played a central role in the Black community throughout American history. Haircutting was one of the first jobs that Black men were allowed to hold after the Civil War, and barbershops were often a hub for organizing during the civil rights movement. More recently, barbershops have played an instrumental role administering vaccines in the wake of Covid-19. And now, Lorenzo Lewis imagines a new role for barbers: a first line of defense in addressing mental health challenges for Black men.This week on How I Built This Lab, Lorenzo talks with Guy about the work of his social enterprise, The Confess Project, to train thousands of barbers across the country to support the mental health of their clients. He also recounts some of the experiences that led him to this work: growing up with incarcerated parents, his own struggles with anxiety and depression, and a gang-related incident that almost changed his life forever...See Privacy Policy at and California Privacy Notice at

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